Vought International 

Capturing the essence of Vought

In our partnership with Amazon, we aimed to capture the essence of Vought International, where extraordinary abilities meet cutting-edge technology. The website showcases Vought’s commitment to protecting America and promoting the heroic deeds of The Seven.

Immersive storytelling

We crafted a narrative-rich experience, allowing users to delve into the world of Vought. The website features discoverable content that reveals the inner workings of Vought, from exclusive looks at iconic supersuits to VIP-access areas where crucial decisions about national security are made.

Interactive elements

By integrating highly interactive 3D elements built using WebGL, we brought Vought’s world to life. Users can explore detailed 3D models of supersuits, navigate through key areas of Vought’s headquarters, and uncover hidden secrets throughout the site.

Advanced 3D graphics

‍Utilizing WebGL, we developed advanced 3D graphics that provide a visually stunning and interactive experience. The technology allows for real-time rendering of complex models, ensuring smooth and engaging interactions for users.

3D Photogrammetry of Supersuits

3D photogrammetry was used to capture highly detailed models of the Seven's iconic supersuits, and we took these assets, optimized them for discovery on a website and allowed users to explore every intricate detail of the suits that define Vought’s heroes.

On-set 3D scans

With 3D scans of on-set locations, we provided users with the ability to walk through and explore these scenes. This immersive experience lets fans step into the world of “The Boys,” exploring the environments of their favorite heroes.

In-person fan engagement

In addition to the Vought International website, we created an experiential activation to engage fans at fan festivals in South America. This unique engagement featured “magic mirror” technology that allowed attendees to step up to a digital mirror and be transformed into the character of Homelander, utilizing a 3D scan of his iconic suit.

Interactive experience

By leveraging advanced skeletal tracking, the suit was superimposed onto the visitor’s body in real time, allowing them to move, strike dynamic poses, and see themselves fully embodied as Homelander. This interactive experience not only immersed fans in the world of “The Boys,” but also generated shareable content for social media, extending the activation's reach and amplifying its impact.