Products & Platforms • Applied AI
Twister AIR
We partnered with Hasbro to bring the classic game of Twister into the digital age with Twister AIR, an AR-based game powered by AI, and built for iOS and Android.
Overview
Our work
- Development of core ML + AR technology, deployed to iOS and Android
- AI and Machine Learning for skeletal and color tracking in dynamic lighting conditions
- AI-first UX design using player gestures, position, and movement for navigation
Highlights
01
Advanced AI and Machine Learning integration
02
Innovative AR gameplay experience
03
Industry recognition
Results
Named Game of the Year at the Toy Industry Awards
01
Advanced AI and Machine Learning Integration
Skeletal and Color Tracking
We employed sophisticated AI and machine learning algorithms to enable reliable tracking of players' movements and their colored bands in varied lighting conditions. This technology ensured accurate detection and response, regardless of skin tones and clothing variations. Our custom skeletal tracking monitors up to four players on a wide range of hardware, both Android and iOS devices, enhancing the versatility and accessibility of the game.
AI-First UX Design
The app's user experience was designed with an AI-first approach, focusing on players' gestures, positions, and movements to create a smooth, intuitive interface. This design approach, which prioritizes AI-driven interactions, enabled players to interact with the app and navigate game levels effortlessly, using natural motions for a more immersive and engaging experience.
02
Innovative AR
gameplay experience
Gameplay mechanics
Players followed movement cues from the app, similar to games like Just Dance and Beat Saber. The game features 16 music tracks, including an original song "Twist in the Air," and challenges players to match colored bands with on-screen dots, perform specific poses, and execute complex movements. The game also included a level editor to design levels synchronized with music, providing varying levels of difficulty and enhancing replay value.
User feedback
The innovative gameplay received positive reviews from both children and adults. "Twister Air is a great way to close those Apple Watch rings," noted one user, highlighting the physical activity aspect of the game. The app also creates highlight reels of players' key moments, making it easy to share social assets and elevate the social aspect of the game.
Modern twist on a classic game
Twister AIR reimagined the classic game of Twister for the digital age. The AR app transformed the traditional mat game into a dynamic, music-focused experience without being restricted to a surface. Players wear colored wrist and ankle bands, and the app uses the device's camera to track their movements, creating an immersive and interactive gameplay environment.
"Twister Air takes the mat and puts it in the open space in front of you. Stretchy arm and ankle bands communicate with an AR app to track movements such as arm waves and jumps. You play by following the movement cues from the app, in challenges I can best describe as Just Dance meets the VR game Beat Saber."
- Kate Kozuch, Tom's Guide
03
Industry recognition
Recognition and reviews
Twister Air was named Game of the Year 2023 at the Toy Industry Awards, reflecting its popularity and success. It received hundreds of 5-star reviews on Amazon, praising its innovative design, fun gameplay, and seamless integration of AR technology.
Let's talk about what's next
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