Left Field Labs partnered with Google to create a comprehensive digital experience for Google I/O, enabling a global audience seamless access to live streams and content.

Overview

Our work

  • Designed and developed a comprehensive virtual event experience for Google I/O
  • Enabled personalized recommendations, viewing of live streams and pre-recorded content
  • Created a database-driven community group finder with over 2,500 groups
  • Designed flexible site architecture for annual visual refreshes and feature enhancements without rewriting core code

Highlights

01

Comprehensive virtual event solution

02

Performance and scale

03

Performance, Accessibility, and Scale

01

Comprehensive virtual event platform

We built a full digital experience for Google I/O that served as a robust virtual event platform. This platform included features for ticketing, session management, and live stream viewing, providing a seamless experience for attendees to access all event-related content. The system supported both live streams and pre-recorded videos, helping users navigate the vast array of sessions based on their individual interests.

The platform also featured a community group finder, leveraging a database of over 2,500 groups, enabling attendees to connect with peers based on location and shared interests. This tool fostered community engagement, supporting Google’s goal of creating a more connected and interactive event experience.

02

Personalized recommendations

To enhance user engagement, we developed personalized content recommendations based on user profiles and preferences. Attendees could receive tailored suggestions for sessions, speakers, and community groups, making it easier to navigate the wealth of content available. This personalization helped improve user satisfaction by delivering relevant experiences that aligned with individual interests and needs.

03

Performance, Accessibility, and Scale

Performance, accessibility, and scalability were key focuses for the platform. We built a highly performant site architecture that could scale to accommodate millions of global viewers, ensuring fast load times and smooth streaming experiences regardless of location or device. The site was designed to support all accessibility standards aligning with Google’s commitment to inclusivity.

The site architecture also allows for easy visual refreshes and feature enhancements each year, eliminating the need to rewrite core code. This flexibility ensures the platform can evolve with the changing needs of Google I/O and its attendees, while maintaining a high level of performance and user satisfaction over time.

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