Digital
Customer Experiences
We solve complex business problems by bringing together imaginative creativity and technology, creating compelling brand and product experiences with real-world impact
Latest Work
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Approach
One team
At LFL we partner with our clients to form a unified team. We invest the time to deeply understand both our audience and our client's business, ensuring we fully grasp the problem we're addressing. By bringing together the perfect blend of talent from production, strategy, design, and engineering, we kickstart the collaborative process. Embracing transparency and agility, we avoid big reveals, allowing us to pivot and adapt seamlessly. This approach empowers us to craft cutting-edge products and experiences that truly resonate.
We offer:
Flexible partnership models
We build cross-functional teams that offer an external POV, or integrate internally to support existing teams
Full-service
We concept, design and build end-to-end experiences across all digital, emerging and immersive platforms
Adaptability
We’re comfortable with the unknown, and often partner with clients from problem definition to ideation
Measurable outcomes
We don’t just make things pretty. We use proven qualitative and quantitative methods to back our strategies, and validate our design decisions with clear KPIs
Engineering standards
Our engineering meets the highest standards in the industry, across accessibility and universality
Pilots to platforms
Our projects range from large-scale, multi-platform engagements to early stage proof-of-concepts and prototypes
Expertise
We specialize in
Delivering products and experiences that reinvent industries to unlock new value, while creating personalized experiences which bring joy to millions
Design
UX & UI design
Rapid prototyping
Game design
Information architecture
Customer journey mapping
Motion & interaction design
3D modeling & animation
Inclusive design
Usability testing
Strategy
Digital & product strategy
User experience research
Brand strategy & architecture
Content strategy
Business strategy
Consumer & market research
Governance & workflows
Engineering
Technical discovery
Technical architecture
Web development
Mobile app development
Applications
CMS & backend
Blockchain/Web3
Product development
Unity
Prototyping
Quality assurance
Content
Communications
Content strategy
Experience measurement
Photography, art direction & copy
Animation & post-production
Realtime graphics
AI
Process optimization
Conversational interfaces
Personalized systems
Generative art
AR & VR Games
Large language models
Approach
How we work
Our process can accelerate your idea from start to launch, or you can bring us a particular challenge your business is facing, and we’ll jump in to partner and create solutions together.
We offer agile partnership models to supplement your team’s growth efforts, from R&D, to prototyping, UX research, product roadmapping, and go-to-market strategies.
01
Bespoke project design
We tailor our teams to each project, carefully striking the right balance of skills and experience to work closely with our client partners. Our flexible approach ensures that we design projects that effectively address the goals, meet client needs, and adapt to specific use cases.
02
Define and Align vision
Collaborating from the outset, we align on the goals of the site, product, or experience to ensure a cohesive vision resulting in goals and KPIs achieved. We start by delving into our partner’s business and project objectives, in order to gain a deep understanding of their customers and users.
03
Concept and Ideation
Insights drive our ideation sprints, where we map out optimal user journeys, explore structure and content, and create mockups and prototypes. We work quickly and iteratively, with regular touch points with clients and users, ensuring a dynamic and responsive process. Technical validation happens early to ensure feasibility and alignment with business goals.
04
Design and Execution
In this phase, we transform ideas into tangible products and experiences. It’s essential to focus on the smallest details and create systems that are usable and scalable. This results in better experiences for customers and brands by using the right blend of design, strategy, and smart development. A beautiful page only goes so far; it needs to provide real, measurable outcomes.
05
Measure and Refine
We manage every aspect of deployment, measuring results against initial objectives. By analyzing performance and gathering feedback, we ensure each project meets its goals. Launch is just the beginning; we continually analyze user data to optimize the solution, ensuring it consistently delivers value and achieves desired outcomes over time.
Let's talk about what's next
Whether you’re facing a complex challenge that needs strategic thinking or have a plan ready for execution, we can help at any stage of your journey. Let’s explore how we can bring your vision to life.
