Google AR/VR 

The redesign of the Google AR & VR website centered on creating a narrative-driven experience that brings to life the real-world impact of augmented and virtual reality technologies. The user journey begins with a macro perspective, exploring our solar system before zooming into everyday moments where AR and VR enhance human experiences. This approach places users in the heart of the story, showing them how these technologies can transform lives in meaningful ways.

By focusing on storytelling, we ensured that the website transcends beyond a mere display of technical capabilities. Instead, it connects with users on an emotional level, illustrating Google’s commitment to practical and impactful innovation.

We anchored the website’s design around real-life stories to demonstrate the tangible benefits of AR and VR. The journey showcases how Google’s ARCore, Daydream, and other initiatives are fostering connections between people and the world around them.

The design strategy used a narrative framework to guide users through each section, emphasizing moments that matter most. From the vastness of space to the intimacy of personal interactions, the site reinforces the message that AR and VR are not just futuristic tools, but practical solutions enhancing everyday experiences.

To further engage users, we incorporated seamless scrolling interactions that enhance immersion. This interactive experience positions users as active participants, rather than passive viewers, allowing them to navigate the content in a dynamic and engaging way.

By using smooth transitions and animations, we maintained a sense of continuity throughout the site, reinforcing the interconnected nature of the physical and digital worlds. This approach ensures that users remain engaged with the content, fostering a deeper understanding of the technologies’ benefits and potential future applications.